AMIR, Umaima. Role of Real-Time Data Analytics in Driving Business Innovation. Strategic Leadership and Business Management Journal, Lahore, Pakistan, v. 1, n. 1, p. 27–38, 2025. DOI: 10.55735/akzaep12. Disponível em: https://www.slbmj.com/index.php/main/article/view/8. Acesso em: 28 feb. 2026.