Published: 2025-12-01

Research Article

Enhancing Decision-Making Effectiveness: Unleashing the Synergy of Artificial Intelligence and Business Intelligence in Modern Enterprises

Arham Saeed, Faiza Ijaz

1-16

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DOI: https://doi.org/10.55735/ee68ez43

Adoption and Role of Artificial Intelligence in Recruitment and Selection: Analytical Study in Pakistan

Fiza Fatima

17-25

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DOI: https://doi.org/10.55735/wz4rnt53

Service Dominant Logic and Consumer Culture Theory: Building Theoretical Framework Through Value Creation

Aqsa Siddiqui

26-34

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DOI: https://doi.org/10.55735/3m05r813

Effectiveness of Blended Learning in Post-COVID-19 and Its Outcomes

Roop Ali

35-40

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DOI: https://doi.org/10.55735/57zg6545

Digital Transformation in the Software Industry: A Firm’s Perspective

Jahan Zaib, Ibrahim Butt

41-46

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DOI: https://doi.org/10.55735/7kwk3b45